Heat-not-burn: IQOS heated tobacco technology

What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burned but gently heated.

For real tobacco experience.

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Heated tobacco device, e-cigarette,
cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,
e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Heating tobacco means:

No fire and no hot embers

No cigarette smoke

No ash flying around

No unpleasant smoke smell

With IQOS you will enjoy

Real tobacco

No cigarette smoke

Seven varieties of tobacco sticks

Less harmful substances*

Learn more about IQOS

* Compared to cigarettes. Important information: IQOS is not risk-free.

Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

7 out of 10 smokers who try IQOS leave cigarettes behind.

Buy IQOS

Source: PMI Financials or estimates, IQOS user panel and PMI Market Research.

Get to know IQOS ILUMA:

• Real tobacco experience

• Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM

• 95% less harmful substances compared to cigarettes*.

• No fire, no ash, no cigarette smoke odor

Buy IQOS ILUMA

* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

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